Research paper information:

Title: „The antecedents of pro-environmental tourist behaviour of Gen Z: an eastern society perspective”

Publication name: Anatolia An International Journal of Tourism and Hospitality Research, 2023.

DOI: https://doi.org/10.1080/13032917.2023.2224368

Please cite this article as:

Ante Mandić, Sandeep Walia & Pradeep Kautish(2023)The antecedents of pro-environmental tourist behaviour of Gen Z: an eastern society perspective,Anatolia,DOI: 10.1080/13032917.2023.2224368

Abstract:

This research explores the interplay between connectedness with nature, wellbeing, and pro-environmental travel behaviour among Gen Z tourists in India, extending previous research predominantly conducted in Western societies. The study shows that nature connectedness positively influences pro-environmental behaviour among Gen Z, highlighting their preference for environmentally responsible travel choices. It emphasizes the role of intrinsic values and attitudes in shaping Gen Z’s pro-environmental decision-making in Eastern societies. The research emphasizes emotional affinity, actions, awareness, and a sense of oneness in forming Gen Z’s sustainable tourist self-identity. Achieving hedonic and eudemonic wellbeing mediates the link between nature connectedness and pro-environmental travel behaviour. The research implications, limitations and avenues for research are also discussed.

• Keywords: Generation Z pro-environmental behaviour travel behaviour nature connectedness hedonic wellbeing eudemonic wellbeing

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Final published article – https://www.tandfonline.com/doi/full/10.1080/13032917.2023.2224368

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Thank you for reading and citing!

Ante