Corporate Social Responsibility (CSR) in Tourism // © Case study

© Ante Mandic_Corporate Social Responsibility in Tourism

     Corporate Social Responsibility (CSR) is a concept which has become dominant in business reporting. The broadest definition of CSR is concerned with what is or should be the relationship between global corporations, governments of countries and individual citizens. More locally the definition is concerned with the relationship between a corporation and the local society in which it resides or operates.

     Rapid development of tourism industry as well as its importance for many economies, including Croatia, requires consideration of the need to implement the principles of corporate responsibility in the business of tourism enterprises.

Here is my presentation on CSR, with special reference on its implementation in Croatia. I have used this presentation as case study for graduate students of management in tourism. End of this study contains 3 questions. Students are expected to answer and elaborate on them.

This case can be used for educational purposes only!

It is necessary to indicate the author!




British Airways 2008/09 Corporate Responsibility Report, ba_corporate_responsibility_report_2008-2009

Crowther, D., Aras, G. (2008) Corporate Social Responsibility. Ventus Publishing. defining-corporate-social-responsibility

European Commission, Government of Republic of Croatia, Ministry of Tourism of Republic of Croatia,  „Corporate Social Responsibility Training and Certification in the Travel Sector – CSR TOUR” Project Nr: 2012-1-HR1-LEO05-01703 1427454609_I1815016 CSR TOUR Travelife DMC

United Nations Environment Programme (2005) INTEGRATING SUSTAINABILITY INTO BUSINESS – A Management Guide for Responsible Tour Operations. DTIx0690xPA-BusinessManagement

Web site:—travelife/travelife-partner-certificirane-agencije